Cracking the Code on Healthcare SEO

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites. Jen Floyd, Director of Digital Strategy at Wheelhouse DMG, shares the winning strategies employed by top-performing sites, the role of localized content, and the importance of understanding user intent in healthcare SEO. We also explore the surprising differences in SEO tactics across various specialties and the impact of aggregators on search results. Tune in to learn how you can crack the code on healthcare SEO and make well-informed decisions to drive your digital marketing success in 2024. Guest: ⁠Jen Floyd⁠, Director of Digital Strategy at Wheelhouse DMG. For more information on today's episode, read the full ⁠⁠SEO Healthcare Study⁠ on our website: https://www.wheelhousedmg.com/insight... Follow Us: https://www.wheelhousedmg.com/ LinkedIn:   / wheelhousedmg   Instagram:   / wheelhousedmg   Facebook:   / wheelhousedmg   Content Chapters: 00:31 Overview of the SEO Study 02:03 Key Findings and Insights 03:42 Analysis Methodology 06:18 Detailed Findings and Examples 18:33 Surprising Discoveries 21:35 Conclusion and Publication Details