How Brands Ruin Slang | Otherwords

Why do brands use slang in their marketing? And why does it sound so... cringey? Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and fınds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fıelds of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective on what it means to be human. Host: Erica Brozovsky, Ph.D. Creator/Director: Andrew Matthews & Katie Graham Writer: Taylor Behnke Producer: Katie Graham Editor/Animation: Andrew Matthews Executive Producer: Amanda Fox Fact Checker: Yvonne McGreevy Executive in Charge for PBS: Maribel Lopez Director of Programming for PBS: Gabrielle Ewing Assistant Director of Programming for PBS: John Campbell Stock Images from Shutterstock Music from APM Music Otherwords is produced by Spotzen for PBS. © 2023 PBS. All rights reserved.