Lo que están haciendo los supermercados con tus datos es una locura

The supermarket already knows how much you can pay. And it's going to charge you. In 1874, John Wanamaker invented the fixed price: a visible label, the same for everyone. That pact sustained 150 years of the modern consumer economy. Today, it's being quietly dismantled in supermarkets around the world. Walmart already has 2,300 stores equipped with electronic price tags in the United States. Morrisons is going to install 10.8 million screens in its 497 supermarkets in the United Kingdom. Carrefour will digitize all its hypermarkets in France by 2030, with artificial intelligence cameras monitoring the shelves and Bluetooth tracks geolocating products—and shopping carts, and mobile phones—within the store. The official narrative speaks of efficiency. The reality is different: personalized dynamic pricing, retail media, and a system where the algorithm has spent years reading your purchase history to set a different price for you than the customer next to you in the same aisle. Walmart Connect generated $3.4 billion in revenue in 2023 selling advertising based on purchasing behavior data. Amazon Advertising already generates over $50 billion annually. The supermarket no longer makes money by selling you food. It makes money by selling you. In this video, we explore how the fixed price system that Wanamaker constructed a century and a half ago is being dismantled, what Friedrich Hayek has to do with all of this, why Shoshana Zuboff has been warning about surveillance capitalism for years, and why algorithmic price discrimination hits those with fewer options the hardest, not those with more money. An analysis of information asymmetry, personal data, digital privacy, and the silent end of the modern commercial pact. — 📌 00:00 Wanamaker, 1874: The Invention of the Fixed Price 01:11 The Silent Demolition of a 150-Year Pact 02:27 Before the Fixed Price: Haggling as Information Extraction 04:19 Walmart, Morrisons, and Carrefour: Disruption Sold as Modernization 06:33 Amazon 2012: The Discovery of the Real Business 08:06 Walmart Connect, Retail Media, and Radically Different Margins 09:21 Retail Media: The Haggling You No Longer See 11:36 Hayek and Price as an Information Mechanism (That Now Only Goes in One Direction) 12:31 The Inequality the Algorithm Creates 15:24 Free Market with Total Asymmetry 17:18 What Can Be Changed: Regulation, Transparency, Political Pressure — 🔴 Support this channel and become a member →    / @marc_vidal   🎯 Subscribe and share this content → https://bit.ly/Suscribete_MarcVidal 🔔 Turn on notifications And follow me also on: 🔗 Website → https://www.marcvidal.net 🔊 Podcast → https://spoti.fi/3pQWk64 📽️ YouTube → https://bit.ly/3H3UTKe 📘 My books → https://amzn.to/3r11sFQ 📷 Instagram → https://lnkd.in/dNvTFaQ 🐦 Twitter → https://lnkd.in/d3ZU6Nw 🛡️ Telegram → https://t.me/marcvidal_telegram #DynamicPricing #SurveillanceCapitalism #RetailMedia #MarcVidal __ ⚠️ NOTICE: This content is for informational purposes only and does not constitute financial advice. Nothing here should be construed as investment advice; it is for entertainment purposes only. You should not interpret any opinion expressed on this channel as a specific encouragement to make a particular investment or follow a specific strategy, but only as an expression of opinion. This YouTube channel has no obligation to update or correct the information provided in these videos. Statements and opinions are subject to change without notice. This YouTube channel does not receive any compensation for the opinions expressed.