Mulino Bianco - spot Nel Mulino Che Vorrei... Pane del Mulino

From the world of Mulino Bianco comes the new campaign "Nel Mulino Che Vorrei," an innovative project to give people a voice. The launch of the "Nel Mulino Che Vorrei" project kicks off with the support of an advertising campaign, conceived by the Armando Testa agency, consisting of three 10-second ads. "This project doesn't speak, it listens; it doesn't say, it does. 28 million Italians surf the web from home in search of news, friends, and opportunities to exchange ideas: the web, which today represents the new frontier of communication, seemed to us the ideal medium for dialogue." http://www.nelmulinochevorrei.it