"La E-réputation c'est LE cheatcode SEO & GEO de l'année"

Paul and Antoine reveal why online reputation is THE SEO & GEO cheat code of 2026. The reflex to rank first in your own search results is over: LLMs now cite others. The real winning strategy is offsite: rankings on other sites, link building, SEO hacks, and influencer content to rank #1 on Google AND ChatGPT. ❤️ Thank you to our sponsors: • Linkuma (backlinks starting at €7): https://app.linkuma.com/register?fpr=... • SEO Monkey (free SEO pre-audit): https://www.seo-monkey.fr/contact • ChatSEO: https://chatseo.app/ • Thot SEO: https://thot-seo.fr/?utm_source=spons... Find Antoine: • on his social media: https://bento.me/antoine-veyrieres • on His agency website: https://www.seo-monkey.fr Find Paul: • on his social media: https://www.google.com/search?q=paul+... • on his freelance website: https://www.paulvengeons.fr CHAPTERS: 00:00 - E-reputation: the lever of GEO 01:28 - Why SEO is evolving towards off-site optimization 02:32 - LLMs no longer mention the number 1 sites 04:47 - Why aiming for 2nd place can be enough 07:15 - Modifying a website with Claude Code 09:35 - Why off-site optimization converts better 10:44 - Prioritizing Offsite ranking 12:42 - Exchanging rankings between sites 14:10 - The "best + keyword + 2026" formula 14:37 - The 3 levels of GEO link building 16:36 - Automating outreach with Claude Code 22:42 - The most profitable GEO strategy 25:47 - Finding placements within your budget 35:35 - Choosing the right social network 42:44 - The hack for publishing in the press 47:54 - Physical networking: the underestimated weapon 53:46 - GMB or Trustpilot: which to choose?