Como sair das dívidas e escalar o negócio com gestão e benefícios | Alessandro Cavenaghe (EP. 12)

In this episode of Risomed Connect, Dr. Alexandre Martinelli interviews Alessandro Cavenaghe, owner and CEO of Shop Car Tires and Shop Car Batteries. With 21 years at the helm of one of the region's most traditional brands, Alessandro shares a true story of resilience: from his entrepreneurial flair in childhood selling ice cream to the challenge of taking over a debt-ridden company and transforming it into a successful operation with multiple units. An indispensable conversation for entrepreneurs about the gap between sales and structured management, the importance of reinvesting in the business without draining cash flow, and how to overcome devastating unforeseen events such as floods and market crises. Discover also how Shop Car uses the Risomed ecosystem as a living tool to shield against turnover, retain existing teams, and transform employee well-being into real profitability. Watch this conversation rich in lessons of overcoming challenges and financial intelligence and change the level of your company's management! 🚀✨