Best and Worst Curly Hair Products I Tried in 2025 (Claims vs Results)

I tested curly hair products in 2025 to see how brand claims held up in real routines. This video breaks down what worked, what didn’t, and why some products fail despite great reviews. Summary on the blog: https://genamarie.co/2026/01/best-wor... 🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-ha... 🎥 CURLY HAIR PRODUCTS PLAYLIST: https://studio.youtube.com/playlist/P... ➜PRODUCT LINKS ✅ BEST: • Curlsmith Awestruck Definition Cream, 10% off with code GENAMARIE: https://tidd.ly/4plRYkM Amazon: https://amzlink.to/az0asOFXEuG94 Ulta: https://howl.link/jpy753fh7mddq • Joico Joigel Firm Styling Gel Amazon: https://amzlink.to/az0qfQ1ffkg1v Ulta: https://howl.link/4guxb7xz1u902 • Lolavie Perfecting Leave-In Amazon: https://amzlink.to/az0VW26QAaIZA Ulta: https://howl.link/x4qocv7khjnap • Living Proof Dry Volume Texture Spray Living Proof: http://bit.ly/47gbx7r Amazon: https://amzlink.to/az0lLhFk85YHQ Ulta: https://howl.link/4jb8726b7h5jz • Briogeo Superfoods Acai Passionfruit Lightweight Hydration Hair Mask Amazon: https://amzlink.to/az04NYtBxKm2u Ulta: https://howl.link/jqqkhuy6ujgkc • Innersense Repair Mask, 15% off first order with code GENA15: https://tidd.ly/4lE0E3H Amazon: https://amzlink.to/az0XS1rxlO1DP Ulta: https://howl.link/4wve1jh1gc6rc ❌WORST: • Olaplex Weightless Nourishing Mask (Fine–Medium Hair): https://amzlink.to/az00no4ZLM8Br • LolaVie Intense Repair Treatment: https://amzlink.to/az09zGe6VWMIm • En Love Beauty Coconut Milk & Aloe Vera Moisture Crush Foaming Mousse: https://amzlink.to/az087sT5YCRM3 • The Doux Gangster Wrap Foam: https://amzlink.to/az0ePiQPJlszi • Pattern Mousse: https://amzlink.to/az0amkUwzWxW0 • Fenty Homecurl Cream: https://howl.link/51b245lmsx1cr ➜TIMESTAMPS 0:00 Intro The Worst 0:48 Mask 2:32 Repair treatment 4:24 Foaming mousse 6:39 Foam 8:59 Mousse 10:42 Curl cream The Best 13:04 Definition cream 15:27 Gel 16:55 Leave-in 17:56 Texture spray 19:26 Mask 20:21 Repair mask 22:19 Still stuck? New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub... 💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1 Emails are sent 1x per week and include a copy of my latest blog post. 📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/ 📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/ 📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/ ➜FOLLOW • BLOG: http://www.genamarie.co • EMAIL (business inquiries): [email protected] • INSTAGRAM:   / genamarie.co   • THREADS: https://www.threads.net/@genamarie.co • FACEBOOK:   / genamarie.co   • PINTEREST:   / genamarieco   ➜HAIR TYPE • 3A-3B curls • High porosity • Medium to coarse texture • Low density ➜SHOP MY PRODUCTS: http://genamarie.co/shop/ https://www.amazon.com/shop/genam ➜MY DISCOUNT CODES ★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/ ★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMA... ★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20 ★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE ★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE ★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad ★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ ★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15 ★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco ★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=68... ★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENA... ★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective ★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15 ★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM ★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE ★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.