We locked 20 barbers inside Sota Studio! | LIFE OF DURDEN

Inside the exclusive, closed-door mastermind at Sota Studio. We teamed up with @projektline_official to host an intimate immersion day focused on what actually drives the culture and the business forward today: High-Level Social Media Strategy and content creation. No gatekeeping, just raw blueprints on how to use your phone, set up your camera, shoot your cuts, and build a brand that stands out on social media. We break down the exact process of how to record videos that pull clients and put your craft on the map. Watch the full day unfold. Captured and edited by: @visualsaba Follow on Instagram: @hairbydurden @sotatoronto