Innenstadt statt Internet: Das Erfolgsmodell der Augenoptiker | Chefsache

Guest: Dominic Baur Founded in 1975, Binder Optik now has around 50 branches and over 300 employees, making it one of the largest owner-managed optician groups in Germany. The family business consciously focuses on quality rather than price competition – and thus holds its own in a market caught between brick-and-mortar retail, online printing, and a shortage of skilled workers. Dominic Baur, the second generation, now leads the company. -- Do you have feedback on the program, suggestions, or a guest recommendation? Then send us an email to: [email protected] -- All episodes are available here: https://www.regio-tv.de/mediathek/kat...