O café caiu: como o produtor pode continuar lucrando mesmo com preço baixo

In this video, we'll discuss what coffee producers can do in a scenario of falling prices and high production costs. More than trying to predict the market, the goal is to show practical strategies to protect margins, improve quality, sell better, and reduce the cost per bag. You'll understand the importance of knowing the real cost per bag, separating quality lots, selling strategically, protecting part of the production, avoiding incorrect cost cuts, and making decisions on a plot-by-plot basis. The producer doesn't control the price of coffee, but farm management can completely change the final result.