Ep. 101 - Supply Chain Podcasting with Kevin Lawton

In this live podcast-style conversation from the IWLA event, Kevin Lawton and Nathan Chaney dive into the evolution of podcasting, content creation, and marketing in the warehousing and logistics industry. Both share their paths into supply chain, lessons learned from operations leadership, and how curiosity, networking, and consistent content creation opened unexpected doors in their careers. The discussion explores the power of podcasts as educational and relationship-building tools, why authentic thought leadership matters more than constant sales pitches, and how logistics companies can leverage content to build trust, visibility, and industry authority. The conversation also highlights practical marketing advice for 3PLs and solution providers, including batching content, empowering operational leaders to become visible voices online, and creating educational content that resonates with customers. This episode is packed with practical insights for warehouse operators, logistics leaders, marketers, and anyone interested in the growing role of content and community in supply chain. Chapters 00:00 – Opening & Podcast Fireside Chat Concept 01:00 – Kevin Lawton’s Journey into Warehousing & Podcasting 05:05 – Starting a Podcast to Learn the Industry 08:07 – Nathan Chaney’s Supply Chain Career Path 12:00 – Leadership Lessons from Running a P&L Early 14:20 – Discovering Automation & Innovation Through ProMat 16:00 – Launching Supply Chaney & Supply Chain Social Club 19:38 – Teaching Supply Chain & Developing Future Leaders 20:40 – Why Warehouse Leaders Need More Industry Exposure 25:00 – The Secret to Podcast Consistency & Longevity 29:10 – Turning Podcasts into Multi-Use Content Assets 32:00 – Should Companies Launch Their Own Podcast? 37:00 – Creating Educational Content That Builds Authority 41:10 – TikTok Shop, Warehousing & Modern Content Marketing 44:53 – Marketing Do’s & Don’ts for 3PLs 47:30 – Thought Leadership vs. Constant Selling 51:00 – AI Content Pitfalls & Staying Authentic 53:40 – Final Marketing Takeaways & Closing Thoughts