From a Night Club to a Gym Empire: How This Power Couple Built Burn Boot Camp Deer Valley

Interested in Owning a Burn Boot Camp: https://proud.burnbootcamp.com/franch... What does it take to open a gym from scratch, build a team of strangers, and create a culture people actually feel? Meet Sami and Joe — the franchise partners behind Burn Boot Camp Deer Valley, one of the most talked-about new locations in the entire network. In this episode of the Burn Boot Camp Podcast, Devan sits down with this power couple on the Proud Tour to talk about how they met (at a "night establishment"), what brought them to Burn, how their military and nonprofit backgrounds shaped their leadership philosophy, and why building a gym is really just building a family. If you're a Burn member, prospective franchise partner, or just someone who loves real conversations about leadership, family, and grit — this one's for you.