Ep 26 – Why Human Facilitation Still Matters in the Age of AI
In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Andy Garlikov, Director of Strategic Insights at HowSo, about the evolving role of qualitative researchers in an AI-powered world. Andy shares how he moved from customer and executive engagement into qualitative research, and why he believes researchers often undersell themselves by calling their work “moderation” instead of facilitation. The conversation explores where AI-moderated research works, where it still falls short, and why empathy, rapport, nonverbal cues, and human curiosity remain essential to getting deeper insights. -- Connect with us! 🌐 https://happymr.com/ 🔹 https://podcasts.apple.com/us/podcast... 🔹 https://open.spotify.com/show/0yHpgOe... 🔹 / happymarketresearch
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