Viktor Frankl on Success — Why Chasing It Guarantees Missing It

Viktor Frankl wrote one of the most counterintuitive sentences in the history of self-help: 'Don't aim at success — the more you aim at it and make it a target, the more you are going to miss it.' Coming from a man who achieved enormous success — as a psychiatrist, an author, a Holocaust survivor, a public intellectual whose work reached tens of millions of people — this is not a comforting platitude. It is a precise clinical observation about the nature of success and the psychology of achievement. In this video, we unpack what Frankl meant, how success relates to meaning, and why the pursuit of success as an end in itself reliably produces failure in the very dimension it aims at. Subscribe to The Psychology of Viktor Frankl to explore more of his timeless ideas. #ViktorFrankl #Logotherapy #Psychology #Meaning #Success #Achievement #Existentialism #MentalHealth