Enterprise WordPress and WooCommerce in the real world | Kinsta Talks with Krešimir Končić

In this episode of Kinsta Talks, Marcel Bootsman sits down with Krešimir Končić, owner and founder of Neuralab, to tackle the realities of building enterprise-grade WordPress and WooCommerce solutions. They dive deep into what it truly takes to land and deliver large-scale projects, the shifting dynamics of the tech sales process, and why "coding is the easier part" of software engineering. Krešimir also shares exclusive insights from his upcoming book, Coding is the Easier Part and Other Heresies About the Future of Software (releasing November 3rd) , breaking down how AI and LLMs are genuinely impacting development workflows , why the tech industry has marginalized engineering discussions , and how merchants can unlock the underutilized power of omnichannel marketing. Key Topics: 📌 The Evolution of Neuralab: From building simple web apps in 2008 to delivering over 200 complex, fully custom enterprise projects using WordPress as a framework. 📌 Pitching to Enterprises: Navigating non-technical buyers, procurement processes, and competing with massive proprietary licensed platforms like Sitecore. 📌 "Nerved Engineering": Why legal, marketing, and budgetary talks are overriding the technical and engineering discussions that actually matter. 📌 Demystifying Omnichannel eCommerce: How WooCommerce merchants can leverage automation, email, and SMS strategies to scale rather than purely relying on Google or Meta ads. 📌 The Reality of AI Agents in Development: Krešimir breaks down the net impact of GenAI across design, coding, and HR , explaining why human verification and retaining "intent" in code will always remain essential. Want an Early Read? 📚 Krešimir is looking for advanced review readers! Reach out to him directly on LinkedIn to get an Advanced Reader Copy (ARC) of his upcoming book. __________________________ 👉 Subscribe: https://www.youtube.com/c/Kinsta?sub_... ℹ️ About Kinsta Kinsta: Simply better hosting for WordPress. Experience hosting that's fast, secure, and built to scale, backed by expert support you can trust. Kinsta delivers top-tier performance with daily backups, Cloudflare integration, and 24/7 human-only support available in 10 languages. Trusted by more than 230,000 businesses in over 128 countries, Kinsta keeps sites running smoothly wherever they're accessed and is SOC 2 audited and ISO 27001 certified to meet rigorous standards for security and data protection. Try Kinsta's Managed Hosting for WordPress for free, with your first month on us at https://kinsta.com/pricing/. 💡Learn more about Kinsta’s hosting solutions ► Managed Hosting for WordPress: https://kinsta.com/wordpress-hosting/ 👤Follow us: ► https://kinsta.com/blog/ ► https://kinsta.com/newsletter/ ►   / kinsta   ►   / kinstahosting   ►   / kinstahosting   #kinsta #wordpresshosting #wordpress