What is the Diffusion of innovations theory?
You’ve probably heard about the Diffusion of innovations theory and perhaps you’ve realised that you’re not quite sure what it is and what it means for us as enablers of change. You may have heard of Everett Rogers, but have you heard of Bryce Ryan and Neal Gross, who actually conducted the initial research? In this episode we’re going to revisit the Diffusion of innovations theory. See the show notes and contribute to the discussion over at https://www.enablersofchange.com.au
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