59. ¿Cómo NU logró 10 millones de clientes en México en solo 6 años? | El caso de la Moradita

How did a Brazilian fintech grow from a tiny office to one of the largest players in the Mexican financial system? In this episode, we analyze the history and strategy behind NU Mexico, the company that has already reached more than 10 million customers in less than six years and has just received approval to become a bank. We tell you how NU managed to build trust without physical branches, what it did differently in its marketing, how it built a fanatical community around the "Moradita," and why this case is rewriting the rules of the financial system in Latin America. 🟣 We talk about: →David Vélez, Cristina Junqueira, and the origin of Nubank →Their entry into Mexico and product-market fit →Their consistent and disruptive marketing strategy →Their obsession with customer service →What it means to become a bank (and why it matters) An episode in collaboration with Nu Mexico 💜 00:00 Intro 06:08 The origin of Nu 21:12 What they did differently than other FinTechs 25:11 The business in Mexico 30:42 Nu goes public 32:59 Nu reaches 100 million users 34:53 The successful entry of Nu into the Mexican market 42:20 How does Nu create its "Blue Ocean" strategy? 48:03 Nu's "Flywheel" 49:59 Conclusions 51:56 Bloopers