Ep.4 MULINO BIANCO - la famiglia felice che non esiste

Hello everyone, here we are with the fourth episode of our PODCAST! We'll be talking about great food brand stories. What's behind the MOST FAMOUS BRANDS IN ITALY and the world! Today we're talking about one of the brands, or perhaps the most famous brand, when it comes to ITALIAN BREAKFAST: MULINO BIANCO. A story of great SUCCESS, all made in Italy, that begins in the 1970s and continues to this day. COOKIES, SNACKS, CAKES, BREAD... we've all TRIED a MULINO BIANCO PRODUCT at least once in our lives! Today we'll also tell you about how Mulino Bianco manages its advertising efforts. That means ADVERTISING CAMPAIGNS, COMMUNICATIONS, MARKETING, and all the STRATEGIES it adopts. We hope you enjoyed this episode, and we'll see you next time! 🥰 ➡️ THIS IS OUR VLOG CHANNEL:    / @lucreziaechiara   ❤️ SUBSCRIBE TO SUPPORT US 👍🏻 LIKE TO SHARE THE VIDEO #mulinobianco #breakfast #supermarket