I was doing Personal Branding wrong the whole time.

Personal branding that's what this channel is actually for, and this week is the one where we got called out for not doing it. A YouTube specialist reviewed the channel and told us straight: we've been documenting how we build a SaaS company, not teaching personal branding. So that's the shift, starting now. Another week building Merkion in Valencia , no flashy founder-lifestyle content, just the actual build: a new camera, a mid-week pivot on which platforms we're even showing up on, a content co-working session with 10 entrepreneurs, and the call that's changing what this channel is for. In this episode: 00:00 – Monday: planning the week, new camera for webinars 00:53 – Weekly meeting: why we killed platform overload (LinkedIn / IG / YouTube for both of us) 05:26 – Mid-week: 4/10 leads to goal, 75% newsletter open rate from one subject-line change 06:50 – Friday: running a content co-working session for 10 entrepreneurs 08:13 – The real shift: branding first, company-building second 12:14 – What a YouTube specialist told us that we couldn't see ourselves 12:54 – Why paying for a second opinion can save you months 14:07 – Closing thoughts: what's next for this channel Merkion is the ecosystem we're building for founders and entrepreneurs who want a personal brand that actually grows the business behind it — not just content for content's sake. Waitlist + weekly business & branding newsletter: https://merkion-ai.kit.com/ If you're building your personal brand right now drop your biggest blocker in the comments.