Launching and marketing your project | Amanda Cassatt

How is web2 marketing different from web3? Amanda Cassatt – the founder and CEO of Serotonin, a web3 marketing agency and product studio – shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities. As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments. More from: Crypto Startup School ‘23:    • Crypto Startup School 2023   Crypto Startup School ‘20:    • Crypto Startup School 2020   Amanda:   / amandacassatt