A CULTURA DO RAGE BAIT

In this video, I talk about what rage bait is and how the internet has transformed controversy, irritation, and even misinformation into an engagement strategy. We'll discuss excessive consumerism, hate-based marketing, content designed to provoke reaction, and the lack of creativity on current social media. I also talked about how this reached the mainstream, its impact on how we consume content, and the importance of developing critical thinking in an internet increasingly driven by algorithms, controversy, and AI-generated content. 00:00 Rage bait 6:43 Rage bait in the industry 11:55 The problems of rage bait 14:18 Critical thinking