Experta en Finanzas: 56 minutos que pueden salvar millones de negocios | Alba Luz Hoyos

Alba Luz Hoyos has 41 years of experience in the financial world and has worked with more than 250 companies. She's always seen the same thing: businesses that didn't understand their own money... and paid a high price for it. In this episode, you'll learn to read your business's true financial figures, why increased sales don't necessarily mean higher profits, and how to detect if your company is in trouble before it's too late. 00:00 Intro 01:42 Who is Alba Luz Hoyos? 03:02 What is financial management? 08:32 Treasury: why the ledger is the best financial tool 12:30 Why treasury allows you to predict and accounting doesn't 16:41 The power of having the numbers in your head 19:37 How to make sales projections 22:47 "Accounting is an autopsy" 25:46 How often should you review the accounts? 26:51 The two questions you need to know if a company is in trouble 28:45 Why cash is the lifeblood of a company 29:50 P&L, EBITDA, and cash 32:48 Working capital and the trap of accumulating inventory 38:49 The art of freeing up cash: when it's worth selling inventory at a loss 40:05 How to move the financial keys 44:40 The hidden cost of working capital Work 49:48 Why you should obsess over your competitors' metrics 52:36 Why 3 metrics are enough SOCIAL MEDIA AND GUEST WEBSITE: LinkedIn:   / estrategia-en-acci-n   Website: https://www.estrategiaenaccion.com/ Instagram:   / estrategiaenaccionbi   YouTube:    / @estrategiaenaccion   DINSTINTO'S SOCIAL MEDIA Instagram:   / dinstintopodcast   TikTok:   / dinstintopodcast   Facebook: https://www.facebook.com/profile.php?... Twitter: https://x.com/dinstintopod HOST: DAVID LLANO   / davidllanop   AUDIOVISUAL PRODUCER: DANIEL MÁRQUEZ   / danimarquez___