-71% de trafic : Tout sur la Google Core Update

On March 27th, Google launched a devastating update: some sites experienced a drop in traffic of up to 71%. Paul and Antoine analyze the March 2026 Google Core Update and debunk the myth that "Google is banning AI content." They reveal what was truly penalized (unedited AI content, anonymous authors, lack of depth) versus what works (86.5% of top sites still use AI). The episode covers the three critical signals, the impact of AI Overviews (a 61% drop in click-through rate), and how to emerge victorious from this update. Source: https://www.sistrix.fr/blog/google-co... ❤️ Thank you to our sponsors: • Linkuma (backlinks starting at €7): https://app.linkuma.com/register?fpr=... • SEO Monkey (free SEO pre-audit): https://www.seo-monkey.fr/contact • ChatSEO: https://chatseo.app/ Find Antoine: • on his social media: https://bento.me/antoine-veyrieres • on his agency website: https://www.seo-monkey.fr Find Paul: • on his social media: https://www.google.com/search?q=paul+... • on his freelance website: https://www.paulvengeons.fr CHAPTERS: 00:00 - Google Core Update and AI Content 01:27 - Understanding a Core Update 01:57 - Google Targets Quality 03:22 - Sites Penalized by the Update 04:18 - Weak Content and Generalist Sites 05:34 - Winning Sites and Expert Content 06:49 - AI: Problem or Opportunity? 07:12 - Information Gain and Value Added 07:49 - EEAT and Site Authority 08:54 - Topic Focus and SEO Strategy 09:46 - Effectively Using AI in SEO 14:06 - Impact on Affiliate Marketing and Authority