AI and Marketing: The Smart Shift in Pharma | Pharma Talks

Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk! Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, driving smarter decisions, and creating a seamless bridge between sales, marketing, and medical teams. Key topics explored in this episode: The shift from traditional marketing to AI and digital marketing approaches. How AI for sales and marketing empowers teams with predictive insights and real-time personalization. Practical examples of AI-driven sales enablement and content intelligence tools improving HCP engagement. Bridging organizational silos through data intelligence, automation, and AI for customer experience. Fredrik's ABC+ Content Excellence Framework – helping life science companies enhance digital engagement in pharma and ensure unified messaging across all channels. What the future holds for AI adoption in life science, pharma business transformation, and human-AI co-creation. Tune in to discover where creativity meets intelligence, and technology becomes the enabler of more meaningful healthcare communication! Find out more about ABC+ Content Excellence Framework: https://www.dualia.se/ Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ *** 0:00 Intro 03:14 The evolving role of marketers in Pharma 06:09 Real-world applications of AI in marketing 17:17 Bridging gaps: sales, marketing, and medical collaboration 22:59 The future of marketing: orchestrating AI tools *** Follow Viseven, Nataliya, and Fredrik in social media:   / viseven     / andreychuk     / fredrikholmboe   *** 🔗 Links for more insights: https://viseven.com/ai-data/ https://viseven.com/healthcare-data-a... https://viseven.com/ai-medical-affairs/ https://viseven.com/list-of-ai-mistak...