11 Years of Facebook Ads Advice in 1hr 21mins

Work With My Agency (The Moonlighters): https://go.themoonlighters.com/c2572d7d Join my Skool community: https://go.themoonlighters.com/8957a618 Get my complete guide on how to setup and optimize your ads: https://go.themoonlighters.com/16030300 If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://go.themoonlighters.com/4db41978 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://go.themoonlighters.com/8ea5ea51 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://go.themoonlighters.com/16030300 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://go.themoonlighters.com/e0361d57 Connect on Instagram: https://go.themoonlighters.com/44caa4ae Join my team: https://go.themoonlighters.com/d0d91f00 ---------------------------------------- Timestamps 00:00 - Intro 02:38 - The Fundamentals 04:06 - Ad Account Setup 15:27 - Audience Segments 17:32 - What kind of ads to run 20:49 - Targeting 40:43 - Creatives 55:18 - Graduating Ads 1:00:29 - Budgeting 1:13:53 - The 5 Secrets 1:20:06 - Outro In this video, I share 11 Years of Facebook Ads Advice in 44 Minutes to help you master your campaigns. If you’re looking for the best insights on facebook ads, this is the ultimate guide for you. Whether you're a beginner or have experience, I'll walk you through facebook ads tutorial and explain how to make the most of facebook ads for beginners. Learn step-by-step how to run facebook ads and discover the secrets of how to create facebook ads that convert. I’ll also reveal advanced facebook ads strategy and show you how to setup facebook ads for success. This is like a mini facebook ads course, packed with tips to make your facebook advertising stand out. Get insights into facebook ads targeting and see how facebook ads setup can be simplified. If you’re curious about meta ads or wondering how to make facebook ads, I’ve got you covered! You'll also learn how to use facebook ads effectively. Whether you’re into fb ads, experimenting with facebook ads testing, or refining your facebook ads campaign structure, this video has something for everyone. We’ll dive into the right techniques for building a winning facebook ads campaign and using facebook ads manager like a pro. Elevate your facebook marketing and create a powerful facebook ad campaign that generates real results. If you're interested in all things facebook, this is the only guide you'll need!