Problem Framing // How to prioritise the target audience and define the problem statement

Problem Framing is a process based on design thinking used to understand, define, and prioritize complex business problems. Regardless of your outcomes, problem framing will help you and your team make better decisions faster. Design Sprint Academy created Problem Framing as a preliminary step before a Design Sprint to maximize results, ensure effective outcomes, and make the investment in a design sprint worthwhile. WHAT WE COVERED In this webinar, we covered the part of our Problem Framing process that focuses on defining the target audience for the design sprint and creating the problem statement. We shared a real project case study and a Live Demo on how to facilitate a Remote Problem Statement workshop. 00:00 Intro and Welcome 11:59 Why Problem Framing? (case study) 31:44 When to run a Problem Framing Workshop? 37:03 What are the Problem Framing steps? 38:52 How to run a problem statement workshop (live demo) Mural template: https://www.mural.co/templates/proble... Miro template: https://miro.com/miroverse/category/w...