How to build a key stakeholder map | Stakeholder mapping | Lauren Kress

In this video, I'm going to show you how to build a key stakeholder map. A stakeholder map is a vital tool for managing your relationships with your stakeholders. By understanding who your key stakeholders are, you can better understand and manage your relationships with them. This video is a great introduction to stakeholder management. I'll show you how to create your stakeholder map, and explain the importance of using a stakeholder map in your business. By the end of this video, you'll have everything you need to start building a strong stakeholder management strategy! This video and the worksheet and podcast episode that goes along with this will help you figure out who your stakeholders are and where they sit on your stakeholder map so you can figure out how to tell the stories that these people will care about and remember. if you'd like support with planning the year ahead, check out my free workshop here: https://refuelyourfire.podia.com/buil... To access more information about me and my coaching services, visit: https://www.laurenkress.com #laurenkress #growyourbrand #stakeholdermap Video Timecodes: 0:20 Stakeholder definition 0:55 The 4 stakeholder map quadrants 1:18 Using stakeholder mapping to grow your brand via stakeholder engagement 1:32 Two different types of stakeholders - internal stakeholders and external stakeholders 1:52 Stakeholder analysis and how to prepare to build your stakeholder map 2:43 Examples of internal stakeholders 2:59 Examples of external stakeholders 3:35 How to create your stakeholder map 3:50 Ranking stakeholders in terms of interest and influence 4:50 How to access the key stakeholder map worksheet