Building an Esthetics Practice with Carrie Kates

In this episode, we sit down with Carrie Kates to talk about her journey into the esthetics industry and how she built a thriving practice using Sorella Apothecary. Kerry shares how she originally started as a permanent makeup artist, despite having a background in marketing, and how becoming a stay-at-home mom shifted her path. After noticing her permanent makeup clients constantly asking skincare questions she didn’t have answers to, she realized esthetics was the missing piece. That decision changed everything. We also dive into how she discovered Sorella Apothecary at a Dallas trade show, initially hesitant since she already carried a skincare line, until she tried the products for just a few days and fell in love. That moment led to a partnership that helped shape her business today. Kerry emphasizes the importance of client relationships, word-of-mouth marketing, and genuinely caring for your clients as the foundation for long-term success in this industry. If you're an esthetician (or aspiring one), this episode is full of real insight, relatable moments, and inspiration to grow your business with intention. ✨ In this episode, we cover: Transitioning from permanent makeup to esthetics Starting over after becoming a stay-at-home mom How to choose the right skincare line for your busines Building a loyal clientele through trust and result Why word-of-mouth is still the most powerful marketing tool 🔔 Don’t forget to like, comment, and subscribe for more esthetician-focused content and real industry conversations.