Expointer: Onde o Campo Encontra a Cidade | Tradição, Força e Futuro do Agro

Expointer is more than a fair: it is a true landmark of Brazilian agribusiness and a bridge between rural tradition and urban life. Held annually at Parque Assis Brasil in Esteio, Rio Grande do Sul, it officially began in 1972, but its essence carries the memory of the old agricultural exhibitions that had been held in the state since the early 20th century, such as the one in 1901 in Porto Alegre. Over time, Expointer has grown to become the largest open-air agricultural fair in Latin America, bringing together not only animals and agricultural machinery, but also technology, innovation, and cultural diversity. It has become a stage for major business deals and a showcase of opportunities: in 2024 alone, over R$8 billion was generated, and expectations for 2025 are to surpass 800,000 visitors and maintain its record for exhibitor and animal participation. But Expointer is not just about numbers. It represents the strength of those who work the land, the gaucho tradition, the pride of rural producers, and Brazil's ability to showcase the power of its agribusiness to the world. It's a space where urbanites can experience rural life, get up close and personal with Criollo horses, cattle, sheep, and various species, and appreciate the artisanal products of family farming. More than a fair, Expointer is a symbol of identity, hope, and a connection between past and future.