All You Need To Know About Klaviyo Flows In 2026 (Klaviyo Email Flows eCommerce Tutorial)

All You Need To Know About Klaviyo Flows In 2026 (Klaviyo Email Flows eCommerce Tutorial) 📈 Scale Profitably With World-Class Email & SMS Marketing. Work with me: https://www.magicianly.com/book-a-call Get Instant Access To A‍ FREE Ecom Email Marketing Course (275+ Pages!): https://magicianly.com/free-course In this video, I walk you through the core Klaviyo email flows every ecommerce brand should have in 2026, including welcome series, browse abandonment, abandoned cart, abandoned checkout, and post-purchase flows so your email marketing becomes a consistent revenue channel. I explain why most ecommerce brands are overpaying for traffic and undermonetizing it, then show you how to build high-converting Klaviyo flows that capture first-time buying intent, increase LTV, improve payback speed, and reduce dependency on retargeting ads. You’ll see my recommended Klaviyo flow structures, triggers, filters, time delays, and email strategies for welcome flows, browse abandonment flows, abandoned cart and checkout flows, plus post-purchase flows that reduce returns and drive more repeat purchases. I also share real-life examples, copy angles, and best practices for front-loading your welcome flow, using plain-text founder emails, dynamic product blocks, and evergreen campaigns so you can build a future-proof ecommerce email marketing system that prints predictable revenue from your existing traffic. What you'll learn: Why the first 72 hours after signup drive the majority of welcome flow revenue The 6-email welcome flow structure that front-loads conversion without stretching over weeks How to build a browse abandonment flow that influences buying decisions before cart stage When to split non-buyers vs returning customers in your cart flow (and when not to) How to handle objections and protect margins without defaulting to discounts The post-purchase flow structure that reduces returns, drives repeat purchases, and increases LTV Real email examples, copy angles, dynamic product blocks, and plain-text founder email strategies How to set up every flow inside Klaviyo step by step 0:00 Why These Flows Are the Foundation of Every Klaviyo Account 1:25 Welcome Series Flow: Structure and Strategy 12:21 Welcome Flow Emails: What to Include in Each Email 23:50 Browse Abandonment Flow: Structure and Emails 42:30 Abandoned Cart and Checkout Flow: Structure and Emails 49:43 Splitting Non-Buyers vs Returning Customers 1:02:08 Post-Purchase Flow: Structure and Emails 1:16:34 How These 5 Flows Work Together as One System =============================== Who am I, and why should you listen to me? I’m Emiel Dingemans, founder of Magicianly - an eCommerce email marketing agency that’s helped 120+ brands generate over $300M through email and SMS. My channel is all about teaching you everything about Klaviyo email marketing, ecommerce email marketing, and sms marketing so that you can grow your ecommerce business. So if you're an eCommerce brand owner or email marketer that wants to use email marketing to increase your revenue, make sure to subscribe to my channel right now. Trusted partners in data-driven Email & SMS marketing for growing eCommerce brands since 2019 👉 https://magicianly.com/book-a-call #klaviyoflows #klaviyo #klaviyoemailmarketing #klaviyotutorial #emailmarketing #shopifyemailmarketing #ecommerceemailmarketing #emailflows #klaviyoshopify #emailmarketingcourse