Jak budowałem swoją agencję PRową. Rozmowa z Pawłem Sławskim z All Hands

Connecting • Inspiring • Sharing Kinga Baranowska Podcast. A podcast for the creative industry. We cordially invite you to listen to this interview with Paweł Sławski, co-founder and CEO of the All Hands marketing communications agency, in which we discuss the crucial moment of deciding to start your own agency, finding partners, building a business from scratch with a strong mission based on values, developing an agency, and the secrets of PR – what it is and how to do it well. In our conversation, you'll find information on: what Paweł's background allowed him to decide to go it alone, and what from his experience has been most helpful in running his own agency? ​​how All Hands was founded and where the mission "we help good ideas win" came from? when the agency and its founders started earning money, and what the agency's business development looked like. how over 12 years in the media shaped Paweł's perception of PR. how to build your communications as a sole proprietor or a small business in the creative industry. how to effectively reach media and journalists. where is the line between authenticity and image building? what it's like to refuse to work with a client when their business doesn't align with your values. how the role of PR and communications is changing in 2026. what advice does he have for creators and small brands who don't know how to present themselves? We invite you to listen! You can find Paweł here:   / pawel-slawski   All Hands: https://allhands.pl Kinga Baranowska This podcast was created to connect people in the creative industry, inspire each other, exchange experiences, and share ideas. Support. 0:00 How All Hands was founded 1:37 12 years in the media 4:14 Mission before the business plan 7:04 The 90s as a school of entrepreneurship 9:12 Open Cages, the Bright Side of Power campaign 11:01 How to choose partners for a partnership 13:34 When the balance of power in an agency changes, how to navigate it in harmony 19:04 Do foundations and NGOs offer real earnings? 22:12 The biggest surprise in running an agency? 24:47 When the agency started making money? 27:11 How to manage cashflow 29:32 How the market and the mood around ecology and ESG are changing 32:03 How NOT to write to the media 33:14 Why constant communication is essential 35:10 PR vs. Marketing - the key difference worth knowing 37:05 Communication strategy from the inside 40:08 Bullshit detector in communication 41:19 Crisis communication 43:07 When PR starts to produce results 45:00 The internet doesn't forget 51:40 Depression campaign, PR for science 57:26 E-mail to redakcja@ doesn't work 59:56 Don't pretend to be bigger than you are 1:01:14 How to present yourself to potential clients 1:02:53 Sales never end 1:03:23 What catches Paweł's attention when others write to him 1:07:34 Creators on LinkedIn, what works 1:10:20 Where do clients come from? 1:12:09 Why sometimes lower earnings are a strategy, not a loss? 1:13:06 How All Hands acquires clients 1:15:17 The school of life from the 90s 1:18:21 When work It's no longer creative in the media 1:20:33 Are longer forms and the press really making a comeback? 1:21:42 Trends in PR and communication 1:25:13 Ecology taken over by political narrative 1:31:22 The trampization of the world and its impact on social campaigns 1:34:46 Why it's worth waking up in the morning and looking in the mirror without shame 1:35:42 How to say no to a client because their business conflicts with your values 1:37:27 A message to the world from Paweł