Welcome to Management Principles BUS2110 Z CRN 5015 Tuesday June 9 Webinar Topic 10 & 11

Topic 10 How do I increase customer relations and grow sales? In Topic 10, we explore key marketing and product decisions. What is your company's competitive advantage? What information can we obtain from market research? How can we use technology to manage customer relationships? Topic 11 How do I choose suppliers? We continue improving the effectiveness of our organization from Topic 11, but now focus on our business partners (not just our internal operations). Who should we choose to be part of our supply chain? How do we improve our supply chain? Refer to Pearson Revel Robbins Ch 13 pptx on Operations Management