Transmission Model of Communication: Shannon and Weaver

This video looks at the transmission model of communication by Shannon and Weaver. In most textbooks, it includes the sender, message, channel, receiver, and noise. The model is sometimes called the information transfer model of communication or linear model. FREE 7 Instant Tips for Confident & Composed Public Speaking https://www.alexanderlyon.com/ free-resources This communication process or communication model was developed by Shannon and Weaver in the late 1940s and has some strengths: It's useful for understanding how information is transferred or transmitted from A to B. It also has many limitations when applying it to face-to-face communication. It lacks the concept of feedback and does not account for nonverbal communication nor the interpretive variation between and among people. The Shannon and Weaver model is sometimes called the transmission model of communication or the container model of communication depending on the textbook you're reading. .