Varun Patel-Founder Of Spokes Digital Inc

What does it take to identify a massive market gap, build a category-leading agency, and bring structured performance marketing into an industry that lacked a clear strategic playbook? Varun Patel, Founder of Spokes Digital Inc., joins the podcast to break down how he identified the digital marketing gap inside the cannabis industry and built Spokes into the #1 Cannabis AI, Tech & Performance Marketing Agency in the USA. In this episode, we cover: 1) How Varun identified the massive market gap in cannabis digital marketing when the industry lacked a structured, strategic approach. 2) Why understanding the full customer journey is critical when marketing in a complex and highly regulated industry. 3) How Spokes Digital approaches cannabis marketing through AI, technology, performance marketing, and data-driven strategy. 4) What most cannabis brands were missing when Varun entered the space — and how he built a clearer framework for growth. 5)How companies in emerging industries can turn market confusion into opportunity by creating structure, positioning, and measurable execution. #CannabisMarketing #DigitalMarketing #PerformanceMarketing #AI #MarketingStrategy #CustomerJourney #CannabisIndustry #MarTech #Entrepreneurship #BusinessStrategy #Podcast