Play the call: Edgard Gouveia Jr at TEDxJardins

Edgard Gouveia Jr, Social Entrepreneur, Ashoka Fellow, founder of Instituto Elos, shares his new initiative "Play the Call". TEDxJardins - Sao Paulo, Brazil -- October 4th, 2012 Curator and Organizer: Elena Crescia Graphic Design: Fefe Prado Stage Design: Débora Bz Brandão Photos by Wal Bauer, Elena Crescia and Henrique Bronze (Ponte Estaiada) In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)