Connecting Through Content with Jason Croft - Ep:188

I'm talking with Jason Croft about using podcasts as business development tools, not just content machines. Jason helps coaches and consultants turn their shows into client magnets from episode one. What caught my attention is Jason's approach to the numbers game. While most people obsess over download counts and audience size, he focuses on something much simpler: you need three more clients, not three thousand listeners. That shift in thinking changes everything about how you approach content. Jason shares why interviewing your ideal clients and strategic partners beats broadcasting into the void. We dig into the psychology behind credibility, why people still react differently when you mention you have a book or podcast, and how to make your content work immediately instead of waiting years for results. You'll walk away understanding how to use podcasting as your marketing hub and why focusing on conversations, not content creation, makes the whole process less overwhelming and more profitable. Show notes: https://mrstuartbell.com/podcasts/htb... About Jason Croft: Website (https://medialeadsco.com/) | LinkedIn (  / thejasoncroft  ) 30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy (https://brutalguides.com)