Zero Money. 1000% Self Belief.(Audio only)

I built a skincare brand with zero money. Not bootstrapped. Not family money. Actually zero. And the irony — I'm not even a skincare person. I don't hoard products. I don't follow a 10-step routine. I don't buy anything unless a doctor told me to. So why did I build FLURTH? Because I got sick. Tuberculosis. Hormonal imbalances. Headaches I couldn't explain. And when I started reading what was actually inside the products I was putting on my body every single day — everything changed. That experience is why FLURTH exists. And why these three things are non-negotiable. EU-Clean formulations. Over 8000 harmful ingredients we will never touch. Not because it's a marketing number — because I read every single one of them after my own body told me something was wrong. Korean science. We went to where the most rigorous formulation work in the world is being done. Design-led means nothing if the efficacy isn't there. Engineered packaging. Skincare designed around your actual life — not your aspirational life. The 7am. The travel bag. The three-minute window before a meeting. The routine that fits you, not the other way around. Built on EU-clean formulations, Korean science, and design that fits real life — not aspirational routines. This is not a better version of what already exists. It's a different answer to the question entirely. In this episode — what the industry got wrong, what design-led actually means, and the one honest admission no founder podcast says out loud. This is where the story begins. — Neha