Executive Interview Series: Larita Clark, CEO of MPEA

Insights on what’s trending for trade shows with the leader who oversees operations at McCormick Place, Hyatt Regency McCormick Place, the Marriott Marquis Chicago, and the Wintrust Arena in Chicago In this exclusive interview at the National Restaurant Association Show at McCormick Place in May, TSNN VP of Group Content Danica Tormohlen sits down with Larita Clark, CEO of the Metropolitan Pier and Exposition Authority (MPEA), to explore the evolving landscape of trade shows and convention centers. MPEA, a municipal corporation created by the Illinois General Assembly, oversees operations for McCormick Place, Hyatt Regency McCormick Place, the Marriott Marquis Chicago, and the Wintrust Arena. From strategic investment in infrastructure to international attendance trends, Clark shares valuable insights into what makes a successful venue and how organizers can adapt for future growth. Key topics covered: Larita Clark’s background and her journey to becoming CEO of MPEA The impact of recent investments and renovations at McCormick Place Trends in attendee registration and international participation The importance of flexible event spaces and digital signage enhancements Achievements and accolades that position McCormick Place as a top global venue Strategic advice for trade show organizers planning their events in Chicago The significance of early booking and long-term planning for large events Timestamps: 00:00 - Introduction and guest background: Larita Clark’s career journey 02:00 - Trends in event registration and attendance patterns 02:50 - How venues adapt to late registrations and maximize capacity 03:43 - International attendance trends and Chicago’s accessibility 04:10 - Major upcoming events at McCormick Place and their significance 05:09 - Ongoing renovations: Upgrading Hyatt Regency McCormick Place 05:39 - Interconnected campus benefits for exhibitors and attendees 06:36 - Digital signage upgrades and digital experience enhancements 07:26 - Awards and recognitions affirming McCormick Place’s industry stature 07:57 - What makes McCormick Place a top venue: Space, flexibility, and Chicago’s appeal 08:51 - Advice for event organizers: Planning early and securing dates widely in advance 09:18 - Closing thoughts and appreciation from Larita Clark