MVAJOSHUA: EVOLUTION OF DESIGN PROCESS | Visiting Artist Talk

MVAJoshua goes deep on the development of his design process by showing projects from 2002–2012. These range from the utterly clueless to his “Swiss” period to his breakthrough in 2011 towards an actual step-by-step process (and not a unstable combination of luck, inspiration and creativity). Apologies for the sound—we cleaned it up as best we could but this room was a cavern and we’re not really sound designers. — Recorded at Bethel University Department of Art. — To book a workshop or talk with your students or design team, contact The MVA: http://the-mva.com/contact/ — Joshua Hardisty is an instructor at Minneapolis College of Art & Design instructor, principal of The MVA Studio, and a designer at retail branding agency Latitude. The MVA's work has been published in the best-selling design books Hand Job: A Catalog of Type and Pulled: A Catalog of Screen Printing (both by Mike Perry for Princeton Architectural Press). Joshua’s work at Latitude has been recognized by AIGA Minnesota, the Type Director’s Club, AdFed and the American Advertising Awards. Joshua is the author of three books about design and visual culture including New Skateboard Graphics (Mark Batty Publisher) and Function, Restraint & Subversion in Typography (Princeton Architectural Press).