The Two Marketing Strategies Most Business Owners Ignore

Most business owners are overwhelmed by marketing. Social media, websites, ads, AI, email campaigns, networking events, and countless other options make it difficult to know where to focus. In this episode of Giants Helping Giants, Lois Wyant sits down with business strategist Jean Kuhn to discuss the two marketing strategies she believes every business owner should prioritize: building real relationships through speaking and staying connected through email marketing. Jean shares her journey from becoming an entrepreneur in 1985 to buying and turning around two bankrupt businesses, adding more than $100,000 to their bottom line within a year. She explains why many business owners accidentally buy themselves a job instead of building a business, why answering the phone can make or break customer relationships, and how simple marketing habits can create long-term success. You'll learn why local networking still matters, how to identify your ideal customer, what makes an email newsletter effective, and why authentic human connection remains one of the most powerful marketing tools available. In this episode: • Why many business owners stay stuck at break-even • The difference between owning a business and owning a job • Why answering the phone is still a competitive advantage • How speaking can generate more business opportunities • The power of email marketing for long-term growth • The five elements of a successful newsletter • How to build stronger customer relationships • Lessons learned from turning around failing businesses • Why helping others is the foundation of success Connect with Jean: Jean's Free Gift: https://jeansfreegift.com [email protected] Learn more about JFT Web Marketing: https://jftwebmarketing.com Subscribe for more conversations designed to help business owners build stronger businesses, stronger relationships, and stronger communities. 00:00 Introduction 00:19 Meet Jean Kuhn 00:52 Becoming an Entrepreneur 02:22 Why Small Business Owners Get Stuck 04:15 Franchise Owners vs Business Owners 06:20 Marketing Mistakes Business Owners Make 06:55 Why Speaking Builds Businesses 07:37 Advice for Home Service Businesses 08:05 The Power of Answering the Phone 09:43 AI and Phone Answering Systems 11:38 Understanding Your Ideal Customer 13:24 Why Email Marketing Still Works 14:42 Turning Around Bankrupt Businesses 16:07 Common Email Marketing Mistakes 16:39 The Subject Line That Worked 20:24 Five Elements of a Great Newsletter 23:54 How Often Should You Email? 24:19 Jean's Free Marketing Gift 24:51 A Lesson from Zig Ziglar 25:29 Final Thoughts #GiantsHelpingGiants #SmallBusinessMarketing #EmailMarketing #BusinessGrowth #Entrepreneurship #MarketingStrategy #LeadGeneration #BusinessSuccess