Leveraging Export Controls in Business Strategy

Global trade is becoming increasingly difficult to navigate as geopolitical tensions drive rapid and persistent shifts in policy. These changes are creating real challenges for companies – disrupting supply chains, raising costs and increasing compliance complexity. In this environment, export controls have moved beyond their traditional role and now function as strategic tools that influence market access and competitive positioning. In this webinar, Subject Matter Expert Jennifer Smith examines how export controls are evolving, discusses their impact on several key growth markets, and outlines what these developments mean for businesses operating globally. She alsos share how Fluor is working internally and alongside clients to manage these risks more effectively by embedding trade compliance into broader business strategy.