The logo that ruined an NHL dynasty. | Islanders Fisherman Era

The full story of The New York Islanders Fisherman Era: when the Isles rebranded to the Fish Sticks Logo. A story involving: Snoop Dogg, N.W.A, Fishermen, Billy Joel, a con man, a homeless mascot, and the New York Rangers - all culminating in the most embarrassing rebrand in sports history. A decade of excellence thrown away like old fish-sticks. Check out @TheHockeyGuy incredible NHL history breakdown videos and jersey collection. I'd also like to recommend Nick Hirshon's excellent book "We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders" - available on Amazon. WATCH THIS NEXT:    • Who killed NFL fashion? | Sideline Archive   SUBSCRIBE to Sideline Archive:    / @sideline.archive   =========================== Connect with us! IG:   / sideline.archive     / hughcoles   ============================= ⏰ Timecodes ⏰ 0:00 Intro 1:45 The Islanders Dynasty 3:30 Hockey Fashion & Hip Hop 5:21 The Rebrand 6:30 The Birth of "Nyiles" 7:25 Fish Sticks 9:21 The Coach - Mike Milbury 11:08 The Con Man - John Spano 12:16 The Fisherman Today #nyislanders #islanders #newyorkislanders #newyorkrangers #nyrangers #nhl #nhlplayoffs About: In this video we take a deep dive into the history of the infamous new York Islanders Fisherman logo, and how it became the laughing stock of the NHL and the ice hockey universe. The New York Islanders changed their famous Long Island logo after a particularly painful loss to the New York Rangers in the 1994 playoffs. Years of success were flushed away as the team embarked on a failed rebrand that angered fans and players alike. All culminating in John Spano's deception, Mike Milbury's trades and a team mascot afraid to leave the locker room - this story has it all. Strap in.