How He Scaled His CrossFit Business To £10k+ PCM

1️⃣ Work with me directly, DM me "OC21" 👉   / matt_optimise   2️⃣ The exact system that helped us generate over £23 million for coaches 👉    • The System That Takes Coaches From 0 to £1...   3️⃣ Join 1k+ coaches in The Underground Scaling Society (FREE Private Community + Courses) 👉 https://www.skool.com/underground-sca... Chapters: 0:00 – 0:17 – Intro: 97% revenue growth in the CrossFit space 0:17 – 0:54 – Amir's backstory: Asian family, sport, finding CrossFit 0:54 – 2:03 – A decade grinding every gym job 2:03 – 3:05 – The phone call on the beach in Marbella 3:05 – 4:22 – Made redundant — goes all in on coaching 4:22 – 7:20 – Early business: messy, figuring it out alone 7:20 – 8:42 – Had the passion, no roadmap 8:42 – 10:14 – Hitting a ceiling at 30 clients, meets OC members in Bali 10:14 – 11:34 – Joins the OC, mindset shift kicks in 11:34 – 13:36 – Comp-tober: 3 countries, 3 weekends, best revenue month ever 13:36 – 15:00 – Relief + clarity: how systems changed everything 15:00 – 18:21 – Black Friday done properly for the first time 18:21 – 20:12 – The 3 things that unlocked his £11K month 20:12 – 21:05 – What hitting £11K proved about what's possible 21:05 – 22:36 – Business no longer needs him everywhere 22:36 – 24:09 – How Instagram became his main lead gen engine 24:09 – 25:02 – Building a free School community of 250 athletes 25:02 – 26:19 – Daily outreach on autopilot 26:19 – 28:28 – 3 lead gen tips for coaches 28:28 – 29:30 – Thinking like a business owner, not just a coach 29:30 – 30:46 – Switching to monthly recurring revenue 30:46 – 33:25 – Retention: in-person days, showing up at client comps 33:25 – 35:54 – Life outside work exists again 35:54 – 36:50 – Cancellations no longer wreck his week 36:50 – 38:15 – Matt's observations on Amir 38:15 – 39:25 – Advice to his old self 39:25 – 41:06 – Advice to other coaches 41:06 – 42:23 – The one thing that made the biggest difference 42:23 – 43:08 – Outro