Blumhouse: The Hollywood Studio Making Billions Off Cheap Horror

Blumhouse built a multi-billion dollar empire on a shockingly simple formula: keep budgets incredibly low and maximize the upside. From Paranormal Activity to Get Out, they proved that you don’t need an A-list budget to terrify audiences and completely dominate the global box office. But as the studio pivots toward high-cost franchises, predictable sequels, and major IP acquisitions, are they risking the very indie spirit that made them great? Let's unpack the genius business, and the potential downfall, of Hollywood's favorite horror machine.