The Jim's Mowing divisional update for franchisees with Dan Cahill - JUNE 2026

Jim's Mowing franchisees can now buy and sell customers from each other inside the Jimbo Marketplace, with zero commission to head office and a 45-day cooling-off period on every sale. Joel Kleber sits down with Dan Cahill, the divisional franchisor for Jim's Mowing Australia and now New Zealand, for a full update on what's changing across the division. Dan walks through the Jimbo Marketplace launch coming end of June and explains how franchisees can condense their mowing rounds by selling off outlying customers and buying ones closer to home. He also covers the direct booking feature that lets online customers lock a quote straight into a franchisee's calendar, the Jim's Mowing call centre going 24/7 from July after pilot weekends pulled in 2,000 extra customers over Easter and 600 on Anzac Day alone, and Jim's warranty fund crackdown on franchisees who've left customers with dodgy work. The conversation also covers new franchisor opportunities for experienced operators (Mitch Blake in NSW is a strong recent example), the supplier discounts Dan is now rolling out across the network including 15% off Bushranger commercial, 8 cents off Shell fuel and 20% off RG Enterprises brush cutter line, cross-divisional work for franchisees who want to take on pressure washing and other services, and the Budgy Smuggler collaboration coming for summer. Joel and Dan finish with the most important conversation in the update: why one region in Victoria was up 25% in leads while neighbouring regions were down 9.5% and 12% on the same advertising spend and weather. The single difference was Google Business Profile reviews. Dan and Joel break down exactly what franchisees need to do to lock competitors out of their territory on Google in 2026. If you're a Jim's Mowing franchisee, franchisor, or you're researching the system, this is the full picture of what's changing right now. TIMESTAMPS 0:00 Jim's Mowing divisional update with Dan Cahill 0:25 Jimbo Marketplace explained: buy and sell customers between franchisees 4:11 Why this is Jim's seven-year vision finally launching 5:55 Direct booking straight into franchisee diaries 7:32 The warranty fund crackdown and pursuing bad debt 10:00 New franchisor opportunities and Mitch Blake's story 11:54 Supplier discounts: Bushranger, Shell, Husqvarna, RG Enterprises 14:50 The 24/7 call centre launching in July 16:30 Cross-divisional work and how approvals work 20:50 Dan taking on Jim's Mowing New Zealand as well 22:38 The landscaping expo and trade days 26:50 The new Jim's Group customer app 29:00 The Yarrawonga conference and why state events are worth attending 32:13 Winter strategy: SMS the back list and chase the add-on 35:20 Google Business Profile: the single biggest growth lever in 2026 37:30 The 25% lead lift from reviews in one Victorian region 40:30 The new Google review rules every franchisee needs to follow 45:48 Why marketing fees don't scale with rising Google ad costs 49:00 Building a Google review base as a saleable business asset 52:30 The Budgy Smuggler collaboration coming for summer 55:45 The $1,000 booking competition for new Jim's customers SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGrou... 👉 Subscribe for real business advice, franchisee stories, and how-to tips. 👉 Call 131 546 or visit jims.net to start your own franchise. Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year. Here’s what you’ll find here: Straight advice from Jim Penman on business and franchising Franchisee success stories and behind-the-scenes insight Practical how-to guides for home and business services We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you. Start here 📌 Get a quote: https://jims.net/services 📌 Own a franchise: https://jims.net/own-a-franchise 📞 AUS: 131 546 | NZ: 0800 454 654 Follow Jim’s Group on socials @jimsgroupofficial. Listen to Jim’s Podcast on Spotify, iTunes, or YouTube. #jimsgroup #franchise