Dutch Profiles Introduction: Dutch Design Decoded

Traditionally, the Dutch have a strong faith in the capacity of design to build a sustainable society. For centuries they have used creativity, technological innovation and social collaboration to create - and protect - half their country from water. Dutch designers combine high-tech innovation with careful craftsmanship, radical aesthetics with social engagement, experiment with pragmatism, thoughtful analysis with energetic resolve. Their integral and multidisciplinary approach to complex issues generates new ideas, new technologies, and ultimately new and sustainable solutions. In this introduction 50 plus key figures in the design world explain Dutch design to you. The following 10 minutes can be seen as a trailer to the Dutch Profiles, almost 100 short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects. Credits Creative producer: Geert van de Wetering Research: Liselotte Francken Colorcorrection: Maurik de Ridder Music/Sound Design: Pastelle Music Produced by Submarine, Femke Wolting & Bruno Felix Commissioned by DutchDFA