Deceptive AI Video: What to Know About Creation, Usage, Guardrails, and Regulation

WITNESS' Executive Director, Sam Gregory, explores the latest developments in generative AI video, lessons on deceptive video usage and the rise of viral AI content, current state of technical solutions like provenance, detection, and platform responses, and global regulation efforts - from the EU AI Act to U.S. and international policy directions. As generative AI tools like OpenAI’s Sora and Google’s Veo 2 become more accessible and realistic, what do journalists, policymakers, and the public need to understand about the risks and regulations surrounding AI-generated video? This recorded session was delivered at the 2025 International Journalism Festival.