He Made $6M Selling AI Books for Children (And How You Can Too)
DreamStories.ai just quietly cracked $6M in revenue selling AI-generated children’s books. In this interview, Ricardo (ex-Spotify, ex-Kenco) breaks down how he built a wildly profitable AI content business with only 7 employees, a simple onboarding flow, and six-figure monthly Facebook spend that actually prints money. -------------------------------------- Apply for funding from my $150m SaaS fund: https://founderpath.com/ Subscribe on Spotify: https://open.spotify.com/show/3AA9buF... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... Visit our Website: https://www.getlatka.com Timestamps: 00:00 – $6M From AI Kids Books? 01:00 – “We’ve sold 100,000 books.” 01:14 – Starting to hit six figures/month 01:26 – What DreamStories actually does 01:44 – The idea that started at Spotify 03:00 – Personalization at scale 04:12 – Why children’s books? 05:26 – The bedtime pattern insight 06:09 – Are they pre- or post-revenue? 06:12 – Live product walkthrough 07:18 – Multiple characters in a book 07:33 – The paywall strategy 08:10 – Pricing: $48–$60 per book 08:25 – Kids are the heroes 08:42 – “We’ve done close to 100,000 sales.” 09:12 – Pricing experiments 09:21 – “You’ve done $6M in revenue.” 10:05 – The magic of the simple onboarding 10:39 – “Where is all this traffic coming from?” 10:58 – Facebook ads engine 11:13 – Paid acquisition strategy 12:01 – Episodic purchases = big LTV 13:05 – How he calculates CAC 14:43 – Repeat purchases & reverse books 16:04 – Infinite content machine vision 17:26 – Everything is custom-built 18:06 – Heavy A/B testing 19:06 – The review tool they love (Loox) 19:25 – Six figures/month in ad spend 21:11 – Under $1M raised 22:37 – His previous startup (Kenko) 23:24 – Why he left the CEO role 23:24 – Team size is only 7 people 24:10 – The analytics stack (PostHog) 25:22 – “Ask me if I’m hiring.” #latka #saas #data

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