Building an Outbound Engine with Clay + Claude

Join skydog.ai CEO Corey Schwitz and COO Adam Curwin as they build a modern outbound engine live, powered by Clay, Claude, and the CRM of your choice. The session covers: ✅ List building around your ICP ✅ AI scoring to prioritize who's worth the effort ✅ Data enrichment for contact info that's actually accurate ✅ Personalized outreach via Sequencing, AI Agents, and Custom Builds 0:00 Introduction 8:08 Agenda 8:56 Intro to Clay & Use Cases 12:10 Build a target Company list in Clay 14:55 Filtering company list 19:59 Using Clay's AI enrichment to categorize companies 24:24 Using Clay's data provider sources & conditionally running enrichment 27:13 Building a target Contact list in Clay 30:32 Creating a contact scoring prompt using AI 32:41 Enrich contact data with Clay waterfall enrichment 35:43 A preview of Clay Sequencer 37:47 3 Automated Outbound Options 39:14 Sequencing Tools - preview of Clay's Sequencer 41:07 "Out of the box" AI Agents - preview of HubSpot's Prospecting Agent 44:53 Custom outbound agent, built in Claude 51:24 Q&A