Result Dissemination for different stakeholders

Effective dissemination is not about sharing the same message with everyone — it is about reaching the right audience with the right content, through the right channels. In this widerAdvance Facility webinar, participants explore how to tailor dissemination strategies for different stakeholder groups, including researchers, industry, policymakers, investors, media, and society at large. The session provides practical guidance on communicating research results in ways that increase visibility, engagement, and long-term impact. Key topics covered include: • Identifying and mapping stakeholder groups • Understanding stakeholder needs and expectations • Adapting messages for different audiences • Choosing the most effective communication channels • Dissemination planning throughout the project lifecycle • Measuring dissemination effectiveness and impact • Practical examples and good practices from EU-funded projects The webinar is particularly relevant for researchers, project coordinators, communication professionals, technology transfer specialists, and research managers seeking to maximise the reach and value of their project results.